Friday, 21 February 2014

Marketing: the Advance Information Sheet

The Publishers Association gives some information about how to create an Advance Information Sheet.  This was traditioinally sent out to bookshops and distributors six to nine months before a book is published, so that they can pre-order stock.

The Writers and Artist's yearbook suggests several ways in which one can find the names of the correct journalists to write to for publicity.

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